Founder's Letter
In today's business world, success is often defined by rapid growth, raising capital, and becoming "the next unicorn."
But I don't believe that formula fits everyone.
For years, I've heard the same kinds of success stories:
Someone starts from zero and reaches millions — sometimes billions — in just a few years.
There's always a push for more.
And in that cycle, the things that truly matter gradually lose their value.
My goal isn't to grow fast or to be more visible.
I want to build something clearer, leaner, and more solid.
I'm not chasing big funds, large teams, or aggressive growth.
I want to work more intentionally, create more thoughtfully, and build long-term value.
I believe choosing less — consciously and deliberately — is a powerful stance.
That's what it means to be a zebra.
Mantrix is the name of that stance.
The road ahead is long, but I'm not in a hurry.
And I know I'm not alone.
There are others asking the same questions, feeling the same things.
Walking together makes it all more meaningful.
Ercüment Ekinci,
Founder of Mantrix
Our Story
Mantrix wasn't born overnight.
It's the result of a long journey — where ideas were planted, some grew, and some were gently let go.
2007
The Beginning
Ercüment founded Mantıksal in Izmir. At first, we built custom software for clients in Germany and Turkey.
2007
The Beginning
Ercüment founded Mantıksal in Izmir. At first, we built custom software for clients in Germany and Turkey.
2008
First Product: BilgeData
Hosting automation and billing system.
"That first sale was a sign: we could actually do this."
Hosting automation and billing system.
"That first sale was a sign: we could actually do this."
2008
First Product: BilgeData
2009
Wrine: Internal Tool
We built a simple time-tracking and messaging tool for ourselves. It quickly became essential.
2009
Wrine: Internal Tool
We built a simple time-tracking and messaging tool for ourselves. It quickly became essential.
2012
Wrine becomes SaaS
No longer just for us — Wrine became a public SaaS tool.
📍 That same year, we moved into a university tech park (IYTE).
No longer just for us — Wrine became a public SaaS tool.
📍 That same year, we moved into a university tech park (IYTE).
2012
Wrine becomes SaaS
2013
Wrine Paused
New user registrations were closed.
"The market wasn't quite ready. Good product, wrong time."
2013
Wrine Paused
New user registrations were closed.
"The market wasn't quite ready. Good product, wrong time."
2013
Gosibo: A New Attempt
A lightweight e-commerce platform, SaaS by design.
"You could call it an early version of Shopify."
A lightweight e-commerce platform, SaaS by design.
"You could call it an early version of Shopify."
2013
Gosibo: A New Attempt
2014
Robotalp Begins
Monitoring challenges in Gosibo led us to prototype what became Robotalp — on a Raspberry Pi.
2014
Robotalp Begins
Monitoring challenges in Gosibo led us to prototype what became Robotalp — on a Raspberry Pi.
2015
Berika Joins the Team
When she joined, she began fixing what we hadn't yet seen was broken.
UI, UX, color, voice, simplicity…
It wasn't just our screens that changed — our perspective did too.
When she joined, she began fixing what we hadn't yet seen was broken.
UI, UX, color, voice, simplicity…
It wasn't just our screens that changed — our perspective did too.
2015
Berika Joins the Team
2016
Saying Goodbye to Gosibo
The product was solid, but support processes overwhelmed us.
"Technically great, commercially unsustainable."
2016
Saying Goodbye to Gosibo
The product was solid, but support processes overwhelmed us.
"Technically great, commercially unsustainable."
2019
Task.place: The Return of Wrine
A new task tool, stripped down like Trello. We loved it.
A new task tool, stripped down like Trello. We loved it.
2019
Task.place: The Return of Wrine
2020
Task.place Paused
New registrations were stopped.
"It was simple. We loved it. But traction was limited."
2020
Task.place Paused
New registrations were stopped.
"It was simple. We loved it. But traction was limited."
2021
Robotalp Becomes a Product
Years of ideas shaped into one clear product.
Hundreds of users and our first paying customers in month one.
"We were solving something real — our own pain."
Years of ideas shaped into one clear product.
Hundreds of users and our first paying customers in month one.
"We were solving something real — our own pain."
2021
Robotalp Becomes a Product
2022
AppSumo Launch
Robotalp reached thousands of users across 74 countries.
"And people actually loved it."
2022
AppSumo Launch
Robotalp reached thousands of users across 74 countries.
"And people actually loved it."
2025
The Rebirth of Mantrix
Still rooted in Mantıksal, but reborn with a new soul: Mantrix.
Not corporate. Not loud. Just clear.
A new chapter begins.
Still rooted in Mantıksal, but reborn with a new soul: Mantrix.
Not corporate. Not loud. Just clear.
A new chapter begins.
2025
The Rebirth of Mantrix
2025
New Directions
Robotalp opens to individuals.
And Wrine returns — this time, as something more than a product.
"This time, it's a platform. A shared idea."
2025
New Directions
Robotalp opens to individuals.
And Wrine returns — this time, as something more than a product.
"This time, it's a platform. A shared idea."
To be continued...
What We Learned
Every product was a tool — to solve something. Or to learn something.
Some grew. Some stopped.
But they all taught us one thing:
Vision & Mission
Our dreams for the future and our responsibilities for today
Our vision.
We imagine a world where technology chases meaning, not speed.
A future where people — not systems — lead the way.
Where people don't live to work, but reclaim time to truly live.
Our mission.
In an era where AI tries to solve everything, we choose to simplify.
We build tools that support people — without stealing their agency.
Through software, we give back what matters most: time.
Manifesto
This is where we remind ourselves who we are.
What We Are Not?
We reject speed obsession and infinite growth as virtue.
We don't do things just because they're trendy.
We build tools that give time back, not steal attention.
We don't work for pitch decks — we work to do what feels right to us.
Why We Exist?
To simplify life.
To lighten the digital load on people.
To prove that technology can support people — not overshadow them.
To protect silence, simplicity, and depth.
The world we imagine is one where less means more—and meaning matters most.
A world with fewer, more meaningful products.
Where tech works quietly — and people are more present.
A creative culture that values the path more than the finish line.
Fewer products, more soul. Less attention-hacking, more meaning.
If these words feel familiar, you're not alone.
Mantrix isn't just a brand.
It's a way of thinking. A style of making. A quiet rebellion.
We've already begun walking this path.
Quietly. Deliberately.
And we'd love to have you beside us.
Values
For us, values aren't just words on a page — they are compasses that guide every line we write, every decision we make, and every relationship we build.
Human first.
Mantrix may be a tech company, but we're human first.
We don't have "users" — we have people we build with.
Silence is where we build.
In a world full of noise, we trust the power of silence.
We create through depth, move with clarity, and stay low-key.
Simplicity is depth.
Simplicity isn't superficial — it's essential.
We do less, but we care more.
If it doesn't feel right, we don't do it.
Every decision, product, or line of code must feel right.
Without internal clarity, there's no quality.
Independence is a stance.
We don't move under pressure.
We grow in ways that feel right — never at the cost of who we are.
Time is sacred.
Time isn't just a resource — it's a form of respect.
Our tools exist to give it back, not take more of it.
Show less. Mean more.
We're not here to impress.
The deepest impact is often the quietest.
Tech is a tool, not the goal.
Every tech decision must be weighed with human values.
Automation should support, not dominate.
Community is our starting point.
We don't have customers. We have a community that builds with us.
We grow through transparency and trust.
We aim not to grow, but to matter.
We don't need to be a unicorn.
But we must be meaningful, helpful, and here for the long run.
If you've read this far, chances are you already took the red pill. Welcome.
